Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08476_Field_TCGG T241.txt

Text File | 1996-04-10 | 814b | 16 lines

detribalized Irish world. Such a frontier is the modern world of
the advertisement, congenial, therefore, to the transitional
culture of Bloom. In the seventeenth or Ithaca episode of
Ulysses  we read: “What were habitually his final meditations?
Of some one sole unique advertisement to cause passers to
stop in wonder, a poster novelty, with all extraneous accretions
excluded, reduced to its simplest and most efficient terms not
exceeding the span of casual vision and congruous with the
velocity of modern life.”

     In the Books at the Wake , James S. Atherton points out
(pp. 67­8):

          Amongst other things Finnegans Wake  is a history
     of writing. We begin with writing on ‘A bone, a pebble, a
     ramskin . . . leave them to cook in the mutthering pot: and